The Capital Gainers
Vape Coil UK case study

Case study

Vape Coil UK

+$419K ad revenue — profitable ROAS scaling

In the field

Vape Coil UK
+$419K ad revenue — profitable ROAS scaling
Connected digital experiences across web and mobile
Collaborative website design and planning session

Project background

Engineered a high-converting funnel with scalable creatives and disciplined paid social performance.

Vape Coil UK operated in a competitive regulated category—scaling required disciplined funnels and creative iteration, not raw budget increases.

Challenge

Vape Coil UK needed profitable paid scale without sacrificing ROAS as creative and audience fatigue set in.

Without a coordinated strategy, channels compete for credit while the core constraint—often conversion or offer-market fit—stays unaddressed.

Strategy

We rebuilt funnel architecture with SEO support, structured Meta testing, and creative iteration tied to purchase intent.

  • Align channel goals to one revenue narrative
  • Prioritize fixes by impact on margin and volume
  • Document tests for institutional learning

Execution

Landing paths, ad creative systems, and ongoing optimization focused on scalable, profitable revenue.

  • Delivered: SEO
  • Delivered: Meta Ads
  • Delivered: Conversion Rate Optimization

Results

+$419K ad revenue — profitable ROAS scaling

  • Ad revenue: +$419K

Key learnings

  • Landing page-message match cut wasted clicks
  • SEO supported branded and category demand between paid bursts
  • Structured creative tests beat ad set proliferation

What we would do next

Growth does not stop at a case study milestone—these are typical next horizons for a similar engagement:

  • Expand winning creatives into new geos
  • Email win-back for lapsed buyers
  • Inventory-linked ad pausing automation

Services delivered

  • SEO
  • Meta Ads
  • Conversion Rate Optimization

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