Google Ads

Service overview

Our Google Ads practice focuses on profitable acquisition—structuring campaigns around intent, margins, and scalable conversion data rather than broad spend.

High-intent search and shopping campaigns engineered for profitable ROAS at scale.

Our Google Ads engagements are built for operators who need accountable execution—clear scope, documented changes, and reporting tied to profitable paid search growth with clear visibility into what drives revenue..

The challenge we solve

Rising CPCs and fragmented account structures make it difficult to maintain profitable ROAS as you scale.

Left unaddressed, this challenge compounds: wasted spend, slower growth, and teams firefighting instead of building systems.

Who this is for

• Shopping-heavy ecommerce
• High-intent service keywords
• Brands scaling PMax carefully

Core deliverables

Every scope is customized, but most retainers include the following building blocks:

• Account structure and campaign architecture
• Search, Shopping, and Performance Max management
• Conversion tracking and attribution setup
• Ongoing optimization and scaling tests
• Transparent performance reporting
• Account restructure or greenfield build
• Feed and merchant center hygiene
• Search term mining and negative lists
• Bid strategy aligned to margin data

How we deliver

• Tracking and conversion value validation
• Campaign build by intent and product margin
• Weekly optimization and query reviews
• Scale tests with guardrail ROAS/MER targets

Success metrics

Profitable paid search growth with clear visibility into what drives revenue.

• ROAS / POAS
• CPA
• Impression share on brand vs non-brand
• New customer %

Best fit

Brands with clear conversion paths and products suited to search and shopping demand.

• You have access to analytics and can implement recommendations within agreed timelines
• Stakeholders align on one primary KPI for the first 90 days
• You value transparency over vanity reporting

Frequently asked questions

• Minimum ad spend? We advise based on data volume—often $3K+/mo for learning.
• Performance Max? We use it with clear asset groups and search themes—not blind automation.
• Who owns the account? You retain ownership; we manage with documented changes.